Resource

Glossary

Plain-language terms for acquisition and running this model β€” not legalese.

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Digital venture
On this site: a packaged digital operating system you run in a territory β€” processes, tools and support β€” not a course, not an idea-stage startup.
Exploitation licence
Contractual right to use the system and brand within a defined scope β€” legally distinct from a classic franchise, depending on how it is drafted.
Royalties
Recurring amounts, often a percentage of revenue, in exchange for using the system and receiving support.
Revenue
Total sales recorded over a period, before expenses. It is not net profit.
Exploitation
Running the business in your territory day to day: clients, revenue, and execution against the playbook.
Scope
Geographic area (city, region, etc.) and/or set of niches where your exploitation rights apply.
Niche
A specific market segment (client type, offer or need) you focus the activity on.
Segment
Commercial unit offered: one packaged model with a defined scope (territory / niches) and investment level.
Marketplace
Area where sellers and buyers meet to transfer an exploitation or a licence, under the rules shown for each listing.
Franchise
Model where a franchisor often imposes a brand, strict standards and fees, with specific legal rules. Here the approach differs (licence / services).